Leading cannabis brand, Bhang was most known for it’s chocolate products available around the world. They expanded to California and needed to position their vape brand in the newly recreational west coast market.
We developed a comprehensive brand strategy to educate consumers about the benefits of cannabis, where to find Bhang products in California and how to best use their state of the art vape pens. We produced a five part video series about the difference between THC and CBD which was featured on High Times. Our digital and traditional marketing efforts ultimately allowed Bhang to leverage the acquisition of their company.