Manager, Digital Analytics

General Summary

The Manager, Digital Analytics is the bridge between Digital Media Strategy’s clients and the internal practice areas of Digital Analytics. This role requires a strong familiarity with all available analytics tools, both syndicated and proprietary. He or She will have significant involvement in the planning and research process to establish appropriate campaign KPIs in order to guide campaign optimization. The Manager, Digital Analytics will analyze the development of digital marketing campaigns including all background research, the creation of a digital marketing strategic brief and the direction of all creative materials.

Qualifications

Education: Bachelor's degree in relevant field of study

Experience: Minimum 3 years of experience managing a digital community, including day-to-day oversight of a brand’s Facebook, Twitter, Instagram, Google+ and YouTube channels. 

Skills

• Digital Media/Marketing including a background on digital media planning
  
• Media Math including CPMs, CPCs, and Reach/Frequency
  
• Digital publishing landscape including top websites in the following categories: Fashion, Beauty, Movies, Entertainment, Video, Male and Female Lifestyle, News
  
• General knowledge of the mobile landscape including iPhone/iPad, Android, and Blackberry 
  
• Skilled on Digital Reporting Tools including ComScore, NetRatings Suite & Google/YouTube Analytics
  
• Expert on Social Media Platforms including Facebook, Twitter, Instagram, Google+ and YouTube
  

• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
  
• Excellent written, oral communication, and effective team building skills
  
• Self-starter with high level of initiative
  
• Passionate, committed with a high level of energy

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