The Manager, Digital Analytics is the bridge between Digital Media Strategy’s clients and the internal practice areas of Digital Analytics. This role requires a strong familiarity with all available analytics tools, both syndicated and proprietary. He or She will have significant involvement in the planning and research process to establish appropriate campaign KPIs in order to guide campaign optimization. The Manager, Digital Analytics will analyze the development of digital marketing campaigns including all background research, the creation of a digital marketing strategic brief and the direction of all creative materials.
Education: Bachelor's degree in relevant field of study
Experience: Minimum 3 years of experience managing a digital community, including day-to-day oversight of a brand’s Facebook, Twitter, Instagram, Google+ and YouTube channels.
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