After 30 years in business, Fashion house Ashdon Brands expanded into the prom market by launching a new line called Zoey Grey. The brand needed wide appeal while standing out in the saturated prom market.
We developed a comprehensive brand strategy, positioning Zoey Grey as the inclusive brand that every girl looks good in and feels great wearing. We developed the “Face of Zoey Grey” campaign where we established that Zoey Grey is the brand for all. We conducted an international search for the Face of the brand, garnering thousands of submissions and press coverage from Seventeen Magazine and E! News. We doubled their Instagram following and received daily inquires from retailers requesting to carry the new line. Zoey Grey was established as the prom brand for young women of all body types and skin colors.